Stadiums Tasmania Content Strategy Underway

A Tasmania stadium content strategy will be developed, with the aim of attracting and retaining high quality content across Tasmania’s sporting and entertainment precincts to drive visitation and grow the economy.

Minister for Sports and Events, Nick Duigan, announced that Stadiums Tasmania would lead the development of the strategy, which will ensure that content is strategically planned across the calendar year, covering all regions of the state.

“We want to ensure that conversations relating to fixtures don’t occur in isolation from other teams and codes, and there is a strategic approach to planning content at Tasmanian venues, and any gaps are filled where possible," Minister Duigan said.

Minister Duigan said the decision stemmed from North Melbourne’s decision to changes its playing arrangements from next year.

“This will include, but not be limited to AFL games both pre and post our entry into the national competition,” Minister Duigan said.

“As part of the planning strategy, Stadiums Tasmania will work with all relevant stakeholders including the AFL, the Tasmania Devils Football Club, the Department of State Growth, the Hawthorn Football Club, the City of Launceston and venue operators.

“We will also consider how we can approach future opportunities more broadly as we look to attract and retain more content across sporting codes, entertainment and events at venues right around Tasmania.

“Tasmanians deserve having access to high quality events and with our government’s investment in the infrastructure and facilities to support this there is no reason Tasmanian be a host to world-class content.

“2025 is shaping up to be a fantastic year of events and sporting content, particularly with the return of Dark Mofo and Targa. We want to continue this momentum for years to come, and as part of our 2030 Strong Plan for Tasmania’s Future, we are backing our events industry to achieve that."

Stadiums Tasmania is a government-owned independent statutory authority which manages Ninja Stadium, UTAS Stadium, MyState Bank Arena, the Silverdome and the proposed Mac Point Stadium.