Airlines had been moving away from providing personal inflight entertainment screens as more people relied on down-streaming content to their personal devices and onboard Wi-Fi proved expensive and unreliable. But technological advances and new aircraft types are changing the dynamics of customer expectations and product deliverables.
Such is the case with narrowbodies, especially new longer-range models like the Airbus A321LR and XLR. Many passengers on these longer flights seek entertainment and connectivity options similar to what they would expect to find on widebodies.
Airlines are therefore increasingly prepared to spend on in-flight entertainment and connectivity (IFEC) systems, Panasonic VP product Andrew Masson said.
In general, Masson said, airlines are starting to work more closely with specialist design houses to create “more integrated, more beautiful design” in cabins in a bid to differentiate their product.
And there are plans to bring more digital engagement into the cabin, with seatback screens being touted as a way to bring in ancillary revenue.
Getting those services into seatback screens depends on connectivity and the trend today is towards systems that can take signals from multiple satellite constellations, notably low Earth orbit (LEO) and geostationary (GEO).
Intelsat is pursuing this twin-track approach, with an electronically steered antenna that can simultaneously connect to both LEO and GEO satellites.
“Around half the traffic on our network today is streaming video. That’s not a latency-sensitive application, so it lends itself to GEO; the other half lends itself to LEO,” Intelsat SVP commercial aviation Dave Bijur said.
Such developments are likely to be seen on the floor of this year’s Aircraft Interiors Expo (AIX) in Hamburg as carriers redesign their cabins to differentiate their product.
Thales will be following up last year's introduction of the technology behind FlytEDGE, its cloud-based IFE system, with the chance for airline executives to experience it in the company's AIX booth. This year's show will be less hardware-intensive and more focused on providing a hands-on experience, Thales InFlyte Experience CTO Tudy Bedou said, adding that being cloud-based allows for simpler deployment and upgrading of the system.
Inside the cabin, seating remains the most fundamental item, and London design studio Tangerine plans to unveil its Project Slouch at AIX.
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