After a shaky year full of manufacturing hurdles, layoffs, and soft production goals, the electric vehicle maker of Amazon vans and consumer pickups and SUVs managed a not-so shaky landing to end 2024. The company posted its first quarterly gross profit in the fourth quarter of 2024 and managed to exceed its recently lowered production goal for the year.
CEO RJ Scaringe largely attributed the achievement to revenue increases and cost reduction initiatives Rivian undertook in 2024. His team was able to reduce the cost per vehicle by $31,000 in Q4 2024, compared to the final months of 2023. Meanwhile, the R1’s increased average sale price due to a new powertrain option and $300 million in regulatory credit sales (payments from rival automakers to Rivian to balance out their less-efficient vehicles) contributed to Rivian’s $1.5 billion in Q4 automotive segment revenue, which generated $110 million in gross profit, a 7% gross margin.