
Although it doesn’t compete directly with major manufacturers like Michelin, Bridgestone and Goodyear, LEGO is still the world’s largest tire maker. At least in terms of volume, not size.
According to Guinness World Records, LEGO has been pumping out about 306 million rubber tires each year since 2006. The company peaked in 2010 when the total reached 381 million tires, way more than the nearly 200 million tires Michelin produced in 2024.
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Like its full-size tire-making peers, LEGO is also concerned with sustainability. And that’s why the Danish toy giant said it’s turning to recycled materials for its tire production. It will be using a material that’s created by repurposing discarded ropes and nets from ocean vessels and then combining them with recycled engine oil.
LEGO said the new material will first show up in seven of its different tire pieces, with each containing at least 30% recycled material. The recycled material tires are already showing up in products and the company said it expects them to be used in about 120 different sets by the end of 2025.
Tires made from recycled fishing nets is just one brick in LEGO’s build toward sustainability. Since 2018, the company has used a plastic made from Brazilian sugarcane for some LEGO elements like minifigure accessories and botanical pieces. More than half of the sets produced by the company contain at least one component made from this material.
Beginning last year, LEGO started incorporating a material derived from artificial marble (like the stuff used in countertops) into its transparent elements including lightsabres and windows. The company said that once it fully transitions to the material, it will feature in more than 85% of its sets.
LEGO has also worked with its peers to buy e-methanol, a material produced by blending renewable energy with CO2 from bio-waste, which it will use for certain parts in the near future.
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WEBVTTX-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:000:00.239 --> 00:03.720Although it doesn't compete directly with majormanufacturers like Michelin,00:03.799 --> 00:07.880Bridgestone, and Goodyear, Lego is still theworld's largest tire maker,00:08.199 --> 00:12.279at least in terms of volume, not size.According to Guinness World Records,00:12.479 --> 00:17.959Lego has been pumping out about 306 millionrubber tires each year since 2006.00:18.090 --> 00:21.850The company peak.In 2010, when the total reached 381 million00:21.850 --> 00:27.360tires, way more than the nearly 200 milliontires Michelin produced in 2024.00:27.489 --> 00:32.400Like its full size tirema piers, Lego is alsoconcerned with sustainability,00:32.610 --> 00:37.130and that's why the Danish toy giant said it'sturning to recycled materials for its tire00:37.130 --> 00:40.009production.It will be used in a material that's created by00:40.009 --> 00:45.419repurposing discarded ropes and nets from oceanvessels, and then combining them with recycled00:45.419 --> 00:48.529engine oil.Lego said the new material will first show up00:48.529 --> 00:54.020in 7 of its different tire pieces, with eachcontaining at least 30% recycled material.00:54.400 --> 00:58.009The recycled material tires are already showingup in products,00:58.139 --> 01:04.330and the company said it expects them to be usedin about 120 different sets by the end of 2025.01:04.459 --> 01:10.260Tires made from recycled fishing nets is justone brick in Lego's build toward sustainability.01:10.839 --> 01:17.050Since 2018, the company has used a plastic madefrom Brazilian sugar cane for some Lego01:17.050 --> 01:20.559elements like minifi accessories and botanicalpieces.01:20.680 --> 01:24.760More than half of the sets produced by thecompany contain at least one component made01:24.760 --> 01:28.480from this material.Beginning last year, Lego started incorporating01:28.480 --> 01:33.599a material derived from artificial marble, likethe stuff used in countertops into its01:33.599 --> 01:36.839transparent elements, including light sabersand windows.01:37.230 --> 01:40.690The company said that once it fully transitionsto the material,01:40.940 --> 01:46.379it will feature in more than 85% of its sets.Lego has also worked with its peers to buy01:46.379 --> 01:52.489e-ethanol, a material produced by blendingrenewable energy with CO2 from bio waste,01:52.660 --> 01:55.269which it will use for certain parts in the nearfuture.01:55.580 --> 01:57.699I'm Ben Munson, and this is manufacturing now.
























