The brand has unveiled a 304sq m flagship store at Chadstone Shopping Centre, marking its second-largest branded location in Australia.

The new store is significantly larger than Asics’ typical 200-250sq m format. The expanded space allows the brand to showcase its full performance range, including running, netball, football and licensed apparel, all under one roof.

Phill Dickson, GM, DTC, Asics Oceania, said Chadstone was a strategic choice for the next phase of growth. “The Chadstone store represents an important benchmark for future Asics concepts, capturing the design principles, service approach and brand storytelling we aim to bring to life across the region,” Dickson toldInside Retail. “While it isn’t a strict template, it acts as a flagship blueprint that helps us understand which elements, from materials to technology and service, resonate most strongly with customers.”