J Lindeberg Opens Five-Story Flagship In Seoul’S Gangnam District

In Seoul’s trendy Gangnam district, Swedish apparel label J Lindeberg has opened its largest store yet, a five-storey flagship.

The concept store is inspired by the rhythm of golf and each floor showcases the company’s apparel as if navigating a golf course.

The store was designed in collaboration with interior creatives, Showmakers, to celebrate movement, performance, and modern luxury through its furniture, themed zones and hangout spaces.

The store offers different services on each floor.

Nestled in the vibrant Gangnam district, this five-story marvel introduces an exciting blend of style and sport that feels as bold as a 300-yard drive down the fairway.

Capitalising on South Korea’s love affair with both breaking a sweat and looking sharp while doing it, the new J.Lindeberg flagship brings golf, fashion, and  activewear together like a well-oiled swing.

“South Korea is a dynamic, trend-setting market where sports and fashion go hand in hand.This store is a key part of our global expansion, allowing us to connect with customers in a more personal way.The Clubhouse concept we’re introducing here transforms retail into an experience where engage with our world, from exclusive events to customisation and community activations,” says Hans-Christian Meyer, CEO of J.Lindeberg.The building itself is a sensory smorgasbord—think Augusta meets avant-garde. Dreamed up with the creative minds at Showmakers, the interior hums with a kind of effortless cool: part luxury, part locker room fantasy.

Every floor has its own vibe, practically daring you not to explore. Got the sudden urge to channel your inner pro? There’s a golf simulator waiting to indulge your swing—no green fees required.Craving some VIP pampering? Head straight to the private lounge. There’s even a customisation studio where you can fine-tune your latest haul until it fits your personality like a custom-fit glove.The women’s floor is a masterclass in subtle swagger—graceful curves and sport-laced elegance that feel more like Kathryn Newton than sugar and spice.

And if the city’s buzz gets a bit too loud, just head up to the rooftop “Swing Zone,” where you’ll find a rare little slice of serenity above the Gangnam hustle. It’s equal parts Zen Garden and Driving Range daydream.From the street, the façade practically winks at you—flashing that unmistakable J.Lindeberg logo across a vibrant media wall like it’s teeing up a show.

But the real trick isn’t in the dazzle; it’s what happens when you walk through the doors. That’s where the whole experience takes its backswing and lets rip.Each detail reflects a clever fusion of performance and fashion—like the perfect follow-through on a well-timed shot.