Porsche is expanding its retail presence in Singapore by introducing the ‘Porsche at Jewel’, following the introduction of the Singapore Studio last year.
The Jewel at Changi Airport location is set to debut in the second half of this year and will feature car exhibits, Baker & Cook cafe treats, and Porsche Design and Lifestyle collections.
“With ‘Porsche at Jewel’ at Changi Airport, we aim to set best-in-class experiences, seamlessly integrating our brand into the lifestyles of our discerning customers,” said Hannes Ruoff, CEO at Porsche Asia Pacific.
The new point of experience is “the latest milestone” in a collaboration between Porsche and Changi Airport Group, following activations such as the “Driving Tomorrow” pop-up experience, the Vexx-painted Vision Gran Turismo concept car display at the Jewel Rain Vortex fountain, and Porsche’s ongoing support of the ‘Changi Millionaire Experiences’ promotional campaign.
“This visionary space also aligns seamlessly with Changi Airport’s reputation as a world-class travel hub, creating a home away from home for the Porsche community, both here and beyond.”