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May 14, 2025
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Construction Week

Sobha Realty has announced the launch of Sobha Central, a transformative mixed-use masterplan development set to rise along Dubai’s iconic Sheikh Zayed Road. Designed as a vertical urban sanctuary, the six-tower project will serve as a self-contained lifestyle hub where premium living, business, and retail converge.

The flagship development kicks off with 1,225 new residences under The Horizon tower—adding to Sobha Realty’s growing portfolio of luxury real estate offerings across Dubai.

Sobha Central is more than just a residential address. With a blend of upscale homes, high-street retail, expansive office spaces, and green open areas, it represents Sobha’s vision for the future of integrated urban living. Positioned at the core of Dubai’s most high-traffic corridor, it promises both connectivity and community.

Speaking at the launch, Ravi Menon, Chairman of Sobha Group, stated:

“Sobha Central is a bold expression of our vision to shape the future of urban living in Dubai. Located on the most powerful corridor in the Middle East, this self-sustained community is built around connectivity, design precision, and luxury. It aligns with our ‘Art of the Detail’ philosophy and responds to Dubai’s growing appetite for central, high-yielding lifestyle investments.”

Strategically located, Sobha Central offers direct access to key city districts including Dubai Marina, JBR, Dubai Internet City, and Media City—enhancing its appeal for both end-users and investors.

The project includes:

The integrated podium ensures a car-free, luxury retail and dining experience, placing essentials and indulgences at residents’ doorsteps.

Sobha Central reflects the developer’s ongoing commitment to sustainable urban design. The development will incorporate:

These eco-smart features not only lower operational costs but also contribute to a healthier urban footprint.

With Dubai’s real estate market continuing on a growth trajectory, Sobha Central is poised to offer strong returns. The surrounding submarkets—Dubai Marina, JLT, and nearby corridors—are among the most resilient in the city, delivering rental yields of 7–10% alongside consistent capital appreciation.

First-phase handover for the residential tower is expected by December 2029, backed by Sobha Realty’s Backward Integration Model, ensuring full control of quality, cost, and delivery timelines.

Julianne Tolentino is a B2B journalist specialising in construction, architecture, and design across the Middle East. With a passion for uncovering compelling stories, she explores the region’s industrial...

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