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Oakland International Airport’S Digital Destination GuideInteractive destination maps have helped Oakland International Airport (OAK) enhance the passenger experience and potentially drive traffic, writes Seth Miller. San Francisco Bay’s OAK is among the growing collection of gateways that have turned to interactive destination maps as a means to boost the airport experience of passengers and potentially drive traffic. The East Bay airport recently deployed FlightPath3D’s WhereWeFly product to help passengers explore the markets served non-stop from the Californian gateway as part of a broader modernisation effort for the facility. “We are always looking for opportunities to improve our travellers’ experiences, even before they arrive at the terminal,” noted Craig Simon, director of aviation at the Port of Oakland, operator of OAK. “Just as we are modernising our facilities to meet the needs of our customers, so are we improving our digital services, including the our new interactive destination map, ensuring passengers have the best information available to inspire their next journey.” Travellers can explore not just the destinations served, but also see details on flight schedules and frequency. A link is included in the search results making it easier than ever to book a trip. At the same time, WhereWeFly is not just a grouping of destinations and schedules for the airport. It also provides an interactive collection of multimedia content to inspire passengers and help plan their adventures. Easily digestible and browsable, and inspired by the latest social media trends the video content can be saved to itineraries and saved for when the trip happens or shared with friends and family in advance of the travel. “FlightPath3D sits at the intersection of flying and passenger infotainment, and we recognise that there is a better way to engage travellers in that process,” explained FlightPath3D president, Duncan Jackson. “By delivering destination data in an interactive manner we’re helping to inspire consumers to take that next trip.” Given that travellers typically spend on parking, retail, and dining services while at the airport, increasing traveller numbers in the terminal links directly to airport revenue. The new platform helps boost that revenue stream by delivering incremental passenger traffic to the airport. The tool can also be used to support airport route development opportunities. It is backed by an integrated FlightPath3D analytics platform, collecting data from the application usage. Airports can report on what travellers are searching for and interacting with the most around destinations, routes, and specific interests. That information – anonymised and aggregated – can be shared with airline partners or other destination marketing organizations to help better target marketing spending. The platform is deployed as a hosted turnkey solution, with FlightPath3D managing route and timetable updates on behalf of the airport. Updates propagate immediately, requiring no ongoing maintenance work from the airports. Additionally, the interface can be customised to match an airport’s branding, seamlessly integrating into its existing website. More than a dozen airports have implemented the system in the past 18 months, according to FlightPath3D. They are joined by a number of airlines who are using the tool for similar purposes. By filtering and managing the data displayed airlines and airports alike can boost their passenger satisfaction and traveller numbers.

airport

Mar 31, 2025

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