Megaproject

Construction Week

Knight Frank: Saudi Branded Residential Sector Set For $953 Million Boost$953 mn (SAR3.57 bn) of private capital is set to be deployed into Saudi Arabia’s branded residential market, with more than two-thirds of Saudi nationals surveyed intending to buy a branded residence, according to The Saudi Report 2025 from global property consultant Knight Frank. Knight Frank’s flagship survey of 1,037 households across the kingdom, including 100 Saudi-based expats, carried out in partnership with YouGov, found that Saudi nationals plan to spend $902.8 mn (SAR3.38 bn) on branded homes, with expats prepared to purchase branded residential real estate worth a further $50 mn (SAR187.7 mn). The likelihood of buying a branded residence is closely correlated with income and social status, according to Knight Frank. Indeed, 81% of Saudi nationals earning over SAR50,000 a month are ‘likely’ to purchase a branded residence in the kingdom. The group with the highest desire to own a branded residence (at 89%) are Saudi nationals earning between SAR 60,000 and 70,000 per month, said Knight Frank. Faisal Durrani, Partner – Head of Middle East Research, said, “The branded residential sector in Saudi continues to emerge, with locations such as Riyadh’s Diriyah Gate, Al Ula and Jeddah standing out as key hotspots for branded residential operators and developers. Historically, the branded residential market in the kingdom has been a relatively small segment of the residential sector, but this is changing rapidly. “The prestige factor, but more importantly the virtual guarantee of world-class facilities and property management, combined with the ability to instantly access a certain lifestyle, ‘live the brand’ and place your home in a rental pool are adding to the allure of branded residential acquisitions in the kingdom. Indeed, two-thirds of Saudi nationals in our survey have declared an intent to purchase a branded home”. Knight Frank said that perhaps due to uncertain long-term residency plans, and/or yet to emerge clarity on international home-ownership rules and regulations, Saudi-based expats with monthly incomes of over SAR 30,000 are least likely to purchase a branded home. Just under 50% of this group is ‘likely’ to purchase a branded residential home. 36% of all survey respondents are keen to purchase a branded home within the next two to five years, with a further 28% interested in obtaining a branded residence within the next one to two years. Notably, just 15% of those surveyed are keen to make a branded residential acquisition this year. Mohamad Itani, Partner – Partner, Project sales & Marketing, KSA explained, “The apparent hesitation among Saudi nationals and Saudi-based expats to purchase a branded home in 2025 could be linked to a limited range of branded residential developments and/or perhaps high pricing – branded residences often command a significant price premium and in Riyadh some branded residences are being sold for prices in excess of SAR 65,000 per square metre, which is well above the non-branded market-wide average of around SAR 5,500 per square metre. “Even for the highest earners, the desire appears to be relatively low, with just 39% of Saudi nationals earning in excess of SAR 80,000 per month keen to purchase a branded home this year”. Knight Frank said branded residences are typically a result of collaborations between renowned brands (hospitality, or non-hospitality) and developers, pooling expertise in design and operations to craft exceptional properties, intertwined with a luxury lifestyle. Developers gain the rights to market and sell properties bearing the brand’s typically prestigious trademark, with the brand often assuming oversight and service responsibilities to uphold exemplary standards. This partnership allows numerous advantages for owners, including the assurance of service and access to an unparalleled array of facilities. According to Knight Frank, there are two types of branded residences: According to Knight Frank, both Saudi nationals and Saudi-based expats are keen, first and foremost, to buy a branded home for personal reasons, with 39% keen on using the acquisition as a main residence. This figure rises to 51% among Saudi nationals earning between SAR 60,000 and 70,000 per month. A further 31% aspire to buy a branded home for their children or extended family. Those especially keen on accommodating their children and extended family in branded homes are Saudi nationals whose monthly income ranges from SAR 70,000 to 80,000 (48%). Just under a fifth (19%) would look to make the purchase purely for investment reasons. Knight Frank notes that while two-thirds of Saudi nationals and Saudi-based expats are keen to purchase a branded residential property, there are ways in which this demand can be further bolstered. The high cost associated with purchasing a branded home may be a barrier for many Saudi households, believes Knight Frank, particularly when you consider that the average monthly income of Saudi nationals in Riyadh stands at SAR 25,995, while in Jeddah the figure is lower still at SAR 15,577. The main factor that would make a branded home purchase more attractive to potential buyers would be the availability of ‘financing plans offered by local banks’ (39%). For expats, this rises to 47% and likely in large part stems from the complexities around securing home financing, especially for those looking for income multipliers in excess of 8-10 times. Durrani said, “The branded residential market in the Kingdom is still in its nascency, with just 1,775 existing branded residential units nationwide, with a further 2,500 units due by 2028. It is not surprising that the lack of branded property types and sizes has been cited as the second most important factor by potential buyers that needs to be addressed to make the sector more attractive. Over half of those earning between SAR 60,000 and 70,000 per month cited this as their most important consideration, hinting at an opportunity for developers to deepen this segment of the market further”. Linked to this is the limited number of branded residential operators in the kingdom at present. 33% of Knight Frank’s survey respondents – both Saudi nationals and Saudi-based expats – claim the shortage of brands operating branded residential developments is another area they would like to see addressed. Alongside the greater availability of financing from local banks (44%), this ranked jointly as the most important area of concern for Saudi nationals earning between SAR 50,000 and 60,000 per month. Itani concluded, “More brands are lining up and eyeing opportunities across the kingdom, which will no doubt help to satisfy the growing appetite for branded homes. The key for developers will be to offer branded homes that are on par with what is available in global gateway cities not just in terms of product, but the accompanying services, experience and of course pricing, will be critical factors in determining success”.

water

Apr 17, 2025

Construction Week

Integrating Architectural Systems Into Modern Building DesignsUnderstanding the client’s vision is the first step in integrating architectural systems within projects. By carefully listening to the client’s needs and preferences, architects can create designs that not only meet but exceed their expectations. This involves thorough communication and collaboration with the client to ensure that the outcome aligns with their vision for the project. Integrating architectural systems in projects is not just about meeting functional requirements, it is also about creating designs that are aesthetically and visually appealing. By combining form and function, architects can achieve a harmonious balance that enhances the overall look and feel of the project. This involves paying attention to details such as engineering, functionality and materials to create a cohesive and visually stunning product design. In the world of architecture, the design of a building goes far beyond its aesthetics. Architectural systems play a crucial role in enhancing the functionality, sustainability, and overall performance of a structure. From facades to shading elements, these systems have evolved over time to meet the ever-changing needs of modern architecture. Architectural systems refer to the integrated components and elements within a building that serve specific purposes. These systems are designed to provide solutions for structural, environmental, and aesthetic requirements. Throughout history, architectural systems have evolved in response to technological advancements, environmental concerns, and changing design trends. From the invention of glass curtain walls in the 19th century to the development of smart shading systems in the 21st century, architects have continuously pushed the boundaries of what is possible in building design. With the introduction of sustainable materials, advanced simulation tools, and integrated building technologies, architectural systems are constantly evolving to meet the demands of a rapidly changing world. The role of technology has profoundly influenced the design and implementation of architectural systems through digital transformation. This shift has revolutionized how architects conceptualize, plan, and execute projects, offering innovative solutions and enhancing efficiency throughout the entire process. Euro Systems integrate advanced technologies like Building Information Modeling (BIM) software and Virtual Reality (VR) tools into their design and construction processes. These tools enable us to streamline collaboration, visualize designs in real-time, and identify potential issues before construction even begins, leading to superior project outcomes. Euro Systems commitment to embracing technology demonstrates how innovative tools can elevate architectural systems, making them more precise, sustainable, and responsive to the ever-evolving needs of modern society. In contemporary construction, architectural systems play a vital role in advancing energy efficiency and promoting environmental sustainability. By incorporating sustainable materials and practices into architectural design, engineers can significantly mitigate the environmental impact of structures. Euro Systems® is dedicated to sustainability through its impactful projects such as the BEEAH Headquarters. Designed by the esteemed Zaha Hadid, this exceptional building sets a new standard for future workplaces. Powered by solar energy and integrated with innovative technologies, BEEAH Headquarters is designed to achieve net-zero emissions, operating at LEED Platinum standards for peak energy efficiency. Euro Systems® collaboration with BASWA in optimizing the acoustic ambiance of this remarkable structure has been important. Installing BASWA Phon Fine and BASWA Phon Classic Top acoustic systems across 1500 square meters, Euro Systems® seamlessly blended functionality with sustainability. These innovative acoustic solutions have been integrated intoceiling areas, wall sections of glazed office cabins, and even cove lighting, ensuring a harmonious balance between technology, design, and acoustic excellence. The intricate BASWA acoustic solutions have significantly elevated the auditory environment of BEEAH Headquarters, embodying a harmonious fusion of functionality and design finesse. The House of Wisdom, Sharjah UAE was another pivotal project for Euro Systems. Designed by legendary UK practice Foster + Partners, the two-storey structure is notable for its sense of clarity and lightness. Euro Systems were specified to provide motorized shadingsolutions. The brief given was “Light is Key to design”. We had to develop approaches to mitigate the harsh sun and reduce solar gain, how do we maintain good natural light and environment without allowing too much sun and heat into the building? Euro Systems therefore designed and engineered Solange Speciality Shades. These are innovative shading solutions that can be modified to any shape, size, and configuration. The discrete guides of this versatile interior system makes it ideal for larger window areas. The shading system is particularly suited for screen fabrics with different openness factors for effective solar and heat control. Balancing functionality and design are crucial in architectural solutions to ensure that the project not only looks impressive but also serves its intended purposesefficiently. Striking this delicate balance requires careful consideration of both the aesthetic and practical aspects of the construction process. Architectural systems used in modern buildings do more than just hold it together, they set the tone and mood of the space. Each system offers a unique sensory experience. Kinetic architecture, an innovative concept where buildings can physically transform and adapt to environmental conditions, exemplifies this fusion of functionality and design. By seamlessly blending technology with architectural form, integrated systems that Euro Systems engineer, infuse a sense of dynamism and innovation into a building’s design. This harmonious balance not only elevates the structural appeal but also highlights a sophisticated fusion of artistry and engineering, creating a truly luxurious living experience. Through the innovative integration of features such as bifold architectural louvers, projects like Framed Allure, where our teams displayed the seamless transition from fixed structures to dynamic and versatile elements. Unlike traditional fixed architectural louvers, these adaptive systems revolutionize the way sunlight and daylight are managed within a space. By allowing individual control over the positioning of the louvers, occupants can effortlessly tailor the level of privacy, shading, and natural lighting to meet their specific needs, creating a more comfortable and efficient environment. Within Euro Systems calibre projects, this level of adaptability not only elevates the architectural aesthetics but also underscores the commitment to sustainable design principles and occupant well-being. When crafting modern designs with integrated architecturalsystems,thereareencountersandahost of refined challenges. From the intricate installation challenges that demand precision and expertise, to the sophisticated design requirements that bespoke products must seamlessly blend form and function. To overcome this, thorough planning and coordination between different teams are essential to ensure smooth installation processes. Additionally, integrating bespoke products with specific design requirements can also be a hurdle, as they may not easily fit into standardized designs. One effective solution is to involve architects and engineers early in the design phase to customize the products to seamlessly integrate with the overall design. Logistics play a crucial role in the integration process, as coordinating the delivery and installation of various architectural systems requires meticulous organization. Additionally, investing in training programs to equip engineers with the necessary skills to manage and prioritizing creativity in design and innovation, Euro Systems® aims to lead the way in shaping the future of architectural systems while maintaining a sharp focus on sustainability and functionality. As we reflect on the significance of integrating architectural systems for the evolution of modern building design, it becomes increasingly evident that innovation is the key to shaping the future of our built environment. It is crucial for professionals in the industry to collaborate, exchange ideas, and push boundaries to ensure that our built environment remains both resilient and inspiring. Let us empower ourselves to think differently, experiment boldly, and pave the way for a future where architectural systems in excellence know no bounds. integration challenges can significantly improve the process. Overall, addressing these challenges through strategic planning and effective communication is key to successful integration in modern designs. The industry is witnessing a shift towards more efficient and eco-friendly solutions. Predictions for the future point towards a heightened focus on smart buildings equipped with automation and technology, enhancing functionality, and improving user experience. Euro Systems®, as a pioneering architectural systems firm committed to innovation, is actively strategizing to stay ahead of these trends. By investing in research and development, fostering partnerships with leading experts, Asrar Fayaz Khazi is the Architect and Country Manager for Saudi Arabia at Euro Systems® Group

water

Apr 15, 2025

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