San José City Council has approved the selection of two partners, Hudson and Paradies Lagardère, to manage a new retail concession programme at San José Mineta International Airport (SJC) that will support 50+ local retailers.
The collective minimum capital investment of $16.9 million will support a high-quality build-out featuring fresh new looks and integrate new technologies that the airport believes will enhance the passenger experience, increase speed of service and drive sales.
Consisting of 12 retail concepts throughout Terminals A and B, the new partners will bring an updated product mix and a refreshed look and feel to the airport’s retail concessions, with new retail outlets opening as early as this year.
The new programme features a diverse mix of travel essentials, cafés and specialty retail, prioritising high-quality products, local merchandise, technology and exceptional customer service. To ensure product freshness, all grab-and-go food will be locally sourced from within Santa Clara County.
SJC’s new retail concession programme is expected to generate a minimum of $4.8 million in revenue annually to support airport operations.
Prioritising a keen sense of place – focusing on innovation, local flavours, small businesses and a curated product selection – the new programme will include diverse offerings featuring established brands and local businesses, including an almost 50% increase in participation by Airport Concessions Disadvantaged Business Enterprises.
Both retail partners committed to support a high-quality buildout with new technology components that are designed to delight customers and drive incremental revenue.
“Beyond enhancing revenues that are critical to support airport infrastructure and operations, this new retail programme will bring some of the best of San José and our region into our terminals,” said SJC Director of Aviation Mookie Patel.
“Having two industry-leading concession operators will improve customer service through healthy competition, lower prices, improved product quality and added choice.”