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Red Bull, Partners To Begin Building $1.5B North Carolina Hub

factory
Sep 11, 2025
Article Source LogoManufacturing Business Technology
Manufacturing Business Technology

Energy drink maker Red Bull and two partner companies are finally starting construction on new beverage and packaging facilities in North Carolina, local economic development officials announced.Red Bull, Rauch North America and Ball Corp. were slated to break ground this week on their respective projects at an industrial park outside Charlotte, the Charlotte Observer reported. The companies originally announced plans for the hub in 2021, but the scope grew after local officials authorized larger incentives for the companies. The facilities are now expected to cost about $1.5 billion Red Bull and fellow Austrian beverage maker Rauch will establish a production, filling and distribution site that will be able to put out 3 billion cans each year, while Ball will produce aluminum cans for Red Bull and other companies at a nearby plant.Red Bull now expects to begin operations in 2028 and climb to the site’s full capacity by 2031.

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