Why this matters now (not next year)

Manufacturing is getting more complex, not simpler. You're managing custom projects alongside standard products, direct sales alongside dealer channels, and service contracts alongside one-time purchases.

Every additional complexity creates more handoffs. More handoffs mean more opportunities for things to fall through the cracks.

ServiceNow can help you orchestrate your existing systems without ripping and replacing them. We provide:

One workspace that connects quote-to-cash-to-claim for both your team and your dealers

Smart orchestration that surfaces warranty data, ERP data, quality systems, and planning tools where people actually work

Dealer-ready experiences with shared playbooks and audit trails so that everyone stays in sync

AI that works in the workflow—summarizing, suggesting, and executing routine tasks without anyone having to think about it

Your 90-day action plan

If you’re ready to cut cycle times, reduce cost to serve, protect margins, and grow service revenue—all without disrupting your core systems—here's a 90-day action plan to help get you started.

Month 1: Pick your pilot. Most manufacturers start with warranty claims or order exceptions—high visibility, fast wins, and measurable impact.

Month 2: Connect your core systems to the customer workspace. Surface orders, entitlements, and the install base where your teams work. Keep your systems of record exactly where they are.

Month 3: Turn on intelligent assistance. Enable case summaries, next-best-action recommendations, and guided outreach for your chosen customer journey.

Get more insights in the complete manufacturing CRM research report. And discover specific strategies that are separating industry leaders from the pack.