
At ConExpo, Merlo America aims to send a clear message: the era of the single-purpose telehandler is over.
A telehandler, Merlo America argues, can be the most versatile, intelligent and strategically valuable machine a business owns.
“We believe the American construction and agricultural sectors are ready for a new level of versatility,” said Cole Renken, General Manager of Merlo America.
“A Merlo telehandler is not simply a lift-and-place machine. It is a multi-application platform that allows businesses to consolidate equipment, reduce capital expense and do work they simply couldn’t do before. ConExpo 2026 is the moment where we show the industry how transformative that shift can be.”
Merlo’s vision is to build versatility into the machine itself. Each of its models functions as a complete multi-application platform, capable of stepping into tasks typically handled by wheel loaders, skid steers, forklifts, light cranes and agricultural tractors. When paired with the right attachments, a single machine becomes a fleet consolidator, a cost reducer and a capability multiplier.
“At ConExpo, we’re showing exactly what sets Merlo apart,” said Jennifer Brigman, Vice President of Strategy and Operations at Merlo America. “We want people to walk away with a new understanding of what a telehandler can be, and how choosing Merlo unlocks greater efficiency, capability and potential for their entire operation.”
When it comes to construction, Merlo America will spotlight machines engineered for the precision, stability and multifunctional performance that today’s North American job sites demand.
Visitors will see the Roto 50.35SPLUSEE4CVT paired with the Space 11 work platform showcasing elevated productivity and reach, as well as the Panoramic 120.10HM equipped with a new pipe handler.
Merlo’s attachment innovation will also be on full display, with 12 specialized tools integrated into the machine’s intelligence and safety systems. Standout solutions include the newly introduced tire handler, a forestry-ready log grapple and a precision box winch, each illustrating how quickly and confidently operators can transition between tasks.
Across a 14-machine lineup, Merlo will deliver one of the most extensive and capability-rich displays in its ConExpo history.
The booth is designed as an experiential journey – a coast-to-coast exploration of how Merlo machines support different landscapes, industries and operational challenges.
A highlight of the space will be the high-energy simulator showdown with professional racing driver James Roe, inviting attendees to test their reflexes and find out, “Are you faster than a race car driver?”



















