The Toyota brand has long been aligned with hybrid technology, which is why it wasn’t exactly surprising when the company decided to ride out the all-electric wave by continuing to focus on its hybrid-electric line.
It’s a move that’s paid off for the Japanese automaker, as hybrid-electric and plug-in hybrid sales in the U.S. combined to hit a record high in the third quarter of 2024, exceeding 12% of total light duty vehicle sales.
Meanwhile, global sales hit their own records – and with it, has come something of an inventory problem for Toyota.
Most Read on IEN:
Reuters is reporting that Toyota’s hybrid models are in such high demand that parts shortages have led to monthslong delays – or worse.
One buyer in India is said to have submitted his order for the regionally available Toyota Innova Hycross SUV in January 2023. After many delays, he was again told last month the vehicle would take months longer to arrive; the customer reportedly moved on.
At issue, according to Reuters, are bottlenecks in Toyota’s hybrid vehicle supply chain.
They say a shortage of magnets supplied to Toyota’s Aisin Corp component manufacturer, has triggered a hybrid motor delay.
Not to mention, inverters supplied by Denso – a manufacturer of which Toyota is the partial owner – are reportedly being impacted by bottlenecks at its own tier 2 and 3 suppliers.
And while the example in India is perhaps an outlier, Carscoops says, generally, two to nine months is the typical wait time there. In Japan, they say Toyota hybrids take two to five months to get and, in Europe, wait times have doubled since 2020, to an average of 60 or 70 days.
Toyota has downplayed the claim that it is struggling to keep up with demand, saying that despite hybrid sales being up significantly in all regions “the production capacity for hybrid parts and components from our suppliers and our in-house parts manufacturing is in line with our annual production plans and our vehicle assembly capacity.”
According to Carscoops, one change may at least ease the supply crunch for US buyers: Toyota says it is expanding operations in a North Carolina plant, and will begin shipping more batteries there this month, set to be used in its range of electrified vehicles.
Click here to subscribe to our daily newsletter featuring breaking manufacturing industry news.
WEBVTTX-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:000:00.009 --> 00:03.000The Toyota brand has long been aligned withhybrid technology,00:03.109 --> 00:07.000which is why it wasn't exactly surprising whenthe company decided to ride out the00:07.000 --> 00:10.529all-electric wave by continuing to focus on itshybrid electric line.00:10.670 --> 00:14.840It's a move that's paid off for the Japaneseautomaker as hybrid electric and plug-in hybrid00:14.840 --> 00:19.270sales in the US combined to hit a record highin the 3rd quarter of 2024,00:19.440 --> 00:22.350exceeding 12% of total light duty vehicle sales.00:22.559 --> 00:27.746Meanwhile, global sales hit their own records.And with it has come something of an inventory00:27.746 --> 00:30.545problem for Toyota.Reuters is reporting that Toyota's hybrid00:30.545 --> 00:36.386models are in such high demand that partsshortages have led to months-long delays or00:36.386 --> 00:39.425worse.One buyer in India is said to have submitted00:39.425 --> 00:45.736his order for the regionally available ToyotaEnova High Cross SUV in January of 2023.00:45.866 --> 00:49.425After many delays, he was again told last month,the vehicle.00:49.501 --> 00:51.361It would take months longer to arrive.00:51.731 --> 00:53.641The customer reportedly moved on.00:53.852 --> 00:58.492At issue, according to Reuters, are bottlenecksin Toyota's hybrid vehicle supply chain.00:58.692 --> 01:03.692They say a shortage of magnets supplied byToyota's Ain Corp component manufacturer has01:03.692 --> 01:07.921triggered a hybrid motor delay, not to mentioninverters supplied by Denso,01:08.132 --> 01:12.421a manufacturer of which Toyota is the partialowner, are reportedly being impacted by01:12.421 --> 01:15.547bottlenecks at its own tier.2 and 3 suppliers.01:15.718 --> 01:20.148And while the example in India is perhaps anoutlier, Car Scoop says generally,01:20.438 --> 01:23.4772 to 9 months is the typical wait time there.In Japan,01:23.557 --> 01:27.508they say Toyota hybrids take 2 to 5 months toget, and in Europe,01:27.758 --> 01:32.148wait times have doubled since 2020 to anaverage of 60 or 70 days.01:32.277 --> 01:35.508Toyota has downplayed the claim that it isstruggling to keep up with demand,01:35.758 --> 01:38.917saying that despite hybrid sales being upsignificantly in all regions,01:39.414 --> 01:43.704The production capacity for hybrid parts andcomponents from its suppliers and its in-house01:43.704 --> 01:49.083parts manufacturing is in line with its annualproduction plans and vehicle assembly capacity.01:49.223 --> 01:54.134According to car scoops, one change may atleast ease the supply crunch for US buyers.01:54.353 --> 01:58.624Toyota says it's expanding operations in aNorth Carolina plant and will begin shipping01:58.624 --> 02:03.603more batteries there this month, set to be usedin its range of electrified vehicles.02:03.984 --> 02:05.984I'm Anna Wells, and this is Manufacturing now.