American manufacturing is back in the national conversation, but it’s a proposition vastly easier said than done. The challenge is that manufacturing requires physical assets, dictating substantial capital outlay before you earn a dime from them. It’s a risk that’s difficult for businesses of all sizes to address; however, for an early-stage company, overspending will kill your company before it even has a chance.
This article will give financial guidelines for early-stage firms to make sound decisions on capex spending. And as it turns out, the type of product you make has a huge impact on your strategy.
There are two important aspects of capital spending: how much you can spend, and how much you should spend. How much you can spend comes down to financing. Early-stage companies need to consider how much they can raise from markets, and how much of that to allocate towards capex versus other aspects of their business, like salaries. It’s a short-term play. How much you should spend comes down to ensuring your product is competitive in the marketplace, a long-term play. In addition to impacting product quality and revenue, your capex spending will affect your pricing structure for years to come.
Let’s first consider how much you can spend on capex. It’s limited by how much money you can raise. Part of this is equity, and part of this is debt. We looked at Pitchbook data for a variety of manufacturing sectors as a starting point for our analysis, to determine the equity side of the equation. The median deal size by industry sector, in 2023, is shown in Table 1.
You can see large differences among sectors, especially at advanced company stages.