At ConExpo, Hitachi Construction Machinery will honour its history, debut new machines reflecting customer feedback and introduce innovative technology that will define how humans work on jobsites for the next 100 years.

Hitachi’s 75-year history of innovation dates back to the invention of the industry’s first mid-sized excavator using the two-pump/two-valve hydraulic system. Since then, the company’s equipment has been the backbone of many jobsites worldwide.

Building on that history, at ConExpo they will show the heavy machinery world what innovation means for the generations of the future.

Their ConExpo booth will include co-developed technologies with 2024 startup challenge winners, a new machine guidance system, LANDCROS Connect fleet management system, Autonomous mining solutions, more than 20 machines and more than 15 attachments on display, live technology demos and a relaxation Zen area.

Their extensive history of engineering excellence will be on display in a two-story building in their booth space. Inside, models featuring the company’s patented hydraulic systems, a key differentiator of its excavators, will be on display. Attendees can also explore a detailed timeline highlighting the company’s industry firsts.

As part of Hitachi’s technology exhibit, the company will showcase its collaboration with the winning startups of the 2024 Hitachi Construction Machinery Challenge, which includes Sodex, Teleo and Veristart. Since winning the competition, Hitachi Construction Machinery has worked with and invested in the startups to develop technology that addresses labour shortages and operator machine access. These innovations are results of the company’s open partnerships, a key value of the upcoming brand change.

Visitors will have an opportunity to test and provide feedback on the Assist Pro AI tool and learn more about a semi-autonomous excavator system that can “learn” to complete repetitive tasks from an operator.

Other solutions on display include Hitachi’s new machine guidance system that will help operators work more precisely on jobsites. Attendees will be able to view the LANDCROS Connect machine monitoring system and the autonomous haulage solution for mining trucks, both of which help projects have better control over their fleet.

Hitachi’s 30,000 square foot booth in the Festival Grounds will also offer a sneak peek at the company’s future as LANDCROS, offering solutions beyond machinery.

In October 2025, Hitachi Construction Machinery announced that beginning April 2027, their official corporate and brand name will change to LANDCROS. They will maintain the same manufacturing standards, dealer support and business practices their customers expect, while focusing on the jobsites of the future.

LANDCROS is a symbolic word that represents the guiding ideals the company will follow as they look towards the future. The new brand name combines the word “land,” representing their respect for the company’s history and their vision for the future, with “Customer, Reliable, Open and Solutions,” (CROS) to express how they plan to provide innovative solutions to their customers.

Hitachi Construction Machinery began as a solutions provider. As LANDCROS they will continue to be focused on providing solutions to generate value for future generations.