Of course we all love to buy products that are tailored to our specific wants and needs, but the idea of a truly one-of-a-kind vehicle seems almost impossible.
But British automaker Bentley is going bespoke to the point of excess, and the automaker has recently announced that it can now offer enough configurations to create a uniquely custom Bentley for every person on earth. And then, every person on earth again. Then, again. You get the idea.
Bentley’s Mulliner division has been tasked with developing customized options for buyers of the brand’s Continental GT and Continental GT Convertible, and those placing an order can configure their ride to an extreme degree. In fact, Bentley claims they can offer an eye-popping 46 billion different configurations.
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To start, the company recently expanded its color palette, and can offer any of the color options on trim and exterior parts in different glosses and finishes. As an example, says Carscoops, “colored accents can be applied to the wing mirrors, the bumpers, the doors, and the wheels.”
And speaking of wheels, you have some choices there too – the report says “spokes and pockets of the wheels can be configured in contrasting colors, or pinstripes can be added around the circumference of the rim.”
Supporting this effort is Bentley’s online car configurator, which displays additional fabrics and color choices for the interior seating and finishes for surfaces – as well as an array of optional upgrades.
While the physical toll might likely be decision fatigue, what’s the financial one? Bentley’s Continental GT starts north of $242,000.
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WEBVTTX-TIMESTAMP-MAP=LOCAL:00:00:00.000,MPEGTS:000:00.200 --> 00:04.670Of course we all love to buy products that aretailored to our specific wants and needs,00:04.920 --> 00:08.909but the idea of a truly one of a kind vehicleseems almost impossible.00:09.119 --> 00:13.640But British automaker Bentley is going bespoketo the point of excess,00:13.760 --> 00:18.200and the automaker has recently announced thatit can now offer enough configurations to00:18.200 --> 00:21.549create a uniquely custom Bentley for everyperson on Earth,00:21.959 --> 00:27.639and then every person on Earth again, and thenagain you get the idea.00:28.149 --> 00:32.659Bentley's Mulliner division has been taskedwith developing customized options for buyers00:32.659 --> 00:38.099of the brands Continental GT and Continental GTconvertible, and those placing an order can00:38.099 --> 00:40.209configure their ride to an extreme degree.00:40.459 --> 00:46.729In fact, Bentley claims they can offer aneye-popping 46 billion different configurations.00:47.020 --> 00:51.299To start, the company recently expanded itscolor palette and can offer any of the color00:51.299 --> 00:54.790options on trim and exterior parts in differentglosses and finishes.00:55.220 --> 00:57.400As an example, says Car Scoops, colored.00:57.854 --> 01:00.134can be applied to the wing mirrors, the bumpers,the doors,01:00.215 --> 01:03.334and the wheels.And speaking of wheels, you have some choices01:03.334 --> 01:05.974there too.The report says spokes and pockets of the01:05.974 --> 01:10.095wheels can be configured in contrasting colorsor pinstripes can be added around the01:10.095 --> 01:11.485circumference of the rim.01:11.745 --> 01:16.415Supporting this effort is Bentley's online carconfigurator, which displays additional fabrics01:16.415 --> 01:20.724and color choices for the interior seating andfinishes for surfaces,01:20.735 --> 01:25.014as well as an array of optional upgrades.While the physical toll might be decision01:25.014 --> 01:26.974fatigue, what's the financial one?01:27.529 --> 01:32.400Well, Bentley's Continental GT starts north of$242,000.01:32.730 --> 01:34.760I'm Anna Wells.This is manufacturing now.