FutureVu Brands (FVB) announced two leadership updates that aim to strengthen its corporate organization and subsidiary, Window Film Depot. The updates include the addition of Gray Balog as director of visual innovation, a newly established corporate role focused on advancing visual strategy, design integration and brand expression across the FVB portfolio. Window Film Depot also promoted Wellerson Bedin to chief operating officer (COO).

In his role as COO, Bedin oversees national operations, installation standards, project execution and cross-functional performance. Company officials say he brings decades of hands-on experience across large-scale commercial projects, national account delivery and operational systems.

“This promotion allows me to focus even more on execution, supporting our field teams and ensuring our operational systems continue to scale alongside demand across commercial, security and enterprise clients,” says Bedin.

As director of visual innovation, Balog leads corporate-level visual strategy across branding, design systems and architectural surface solutions, while supporting the visual direction of FVB’s portfolio companies. His background in creative direction and design execution bridges aesthetics, constructability and performance.

“Visual solutions are increasingly strategic across the built environment,” says Balog. “This role is about expanding what’s possible, helping brands, architects and building owners use glass and surfaces not only functionally, but as part of a broader identity and experience.”